The European Union has allowed the company Facebook to absorb WhatsApp, without any special conditions. It was reported earlier that the EU tried to prevent the agreement, but suddenly it calmed down in this matter.
The founder of the largest social network in the world Mark Zuckerberg is too clever to spend $19 billion for the purchase of the project without any prospects. From the very beginning, the potential contract with WhatsApp attracted attention of antitrust authorities, which were engaged in estimating the effect of this absorption on the competitive sphere.
WhatsApp is a messenger that receives income from line rental of one dollar per year. This program is a competitor of classical sms messages, which helps to save a lot of money. The application can send not only text content. You can send contacts, photos and audio recordings. Now the number of users is nearly 450 million. It is much more than in all others competitors. Besides, the number of people who use this application will increase due to these innovations. Facebook is the largest social network on the planet. The total number of its active users is more than 1, 3 billion people. The company has its own messenger, but it is impossible to use it to communicate with people by sending messages to phone numbers.
WhatsApp team has recently made a statement that this application would be able not only to write but also to call, and it was absolutely free. Even the biggest giant Skype takes the money for such a service. In the case when more than 450 million people switch over the calls without payment, huge sphere of telecommunications will suffer. And it will be able to meet the competition of WhatsApp only in areas with weak internet connection. The analysts believe that this purchase of social network will greatly affect the telecoms revenue. The popular service Skype also will be threatened. However, Facebook could convince antitrust authorities that this agreement would not affect adversely the competitive environment, and because of this, the deal could be carried out without any additional conditions.